Instagram

I've been going by the name @Rube_Goldberg for almost 8 years. It started in 2006 when I joined the forum boards on Television Without Pity. I didn't want to use my real name, using a TV character name seemed weird (and most were probably already taken), and I wanted to have a handle that was actually a name. I settled on Rube Goldberg because the real Rube Goldberg's claim to fame matches my personality so well. Overcomplicating things with a comedic twist plus making gizmos that ultimately do nothing. The name has served me well on TWoP, Twitter, Blogs, and Instagram.

For whatever reason, when I initially set up my Instagram, I snagged the name rubegoldberg instead of rube_goldberg. As far as I can remember, I believe that's the only major online property where I have avoided the underscored version of the name. It wasn't a big deal until today.

I'm sitting in my office when the phone rings. "It's [name]," K says. I had no idea who [name] is and was not expecting this call. K waits half a beat before adding some more information. [name] is a parent of a student where I work. I had no idea what this call would be about since I so rarely deal with parents outside of an event setting. K puts the call through.

Along with having a child at my school, [name] is a descendent of the real Rube Goldberg. It turns out that [name] has been using rubegoldberg on major social media properties except Instagram because a certain so-and-so snagged the name first. At first my thought was "oh no, this is a cease-and-desist call," but all [name] wanted was to swap the Instagram names.

The number of coincidences at play here is astounding. This is easily one of the top five moments I have had in social media.

(By the way, a book about Rube Goldberg is coming out in November.)

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VMA Post-Mortem

I had no intention of writing anything about tonight's Video Music Awards (aside from the squibs over at TVLatest), but the show has been over for twenty minutes and I find myself jittery, on edge, and feeling kind of angry and I have no idea why.

I think part of the problem is that my intent for watching was not coming from a positive place. Being in Detroit for the majority of the last year has left me fairly unexposed to popular music. When the radio stations play only that one Eminem song, that one Usher song, "Rolling in the Deep" and "E.T.", you're left in the boonies in terms of what other people are listening to. You used to be able to find out what those songs could be by tuning into MTV, but as the students who are arriving on-campus Tuesday will tell you, that has not been the case in their lifetimes.

I'll let that sink in before moving on.

Also, as is the case with any major event of this sort, Twitter scrolls along in the background. What I love about Twitter is getting to share in cultural moments with people who are on the same wavelength as me. Unfortunately, that wavelength includes competitive bitchery, which is in full force for the VMAs. The only moments that I think were universally enjoyed ("universally" being defined as 65% approval or better) was Adele's performance and Beyoncé's baby bump. Even the Amy Winehouse tribute (which I thought was classy given that Russell Brand was the main spokesperson) received a heavy dose of heckling from my follow list.

I guess what bothers me is that tonight's show was like watching a dream unfulfilled. When I was born my six siblings ranged in age from 5-17 and just about all of them wanted their MTV. Throughout my toddlerdom I received Chernobyl-like exposure to music presented in the video format. Now you know why I am the way I am. Anyway, I wanted to make music videos when I grew up, but when the programming model of MTV and VH1 shifted in the mid-90's there was a supply/demand issue arising. MTV2 came along and I would watch that for hours on end during my high school years. Then that programming model changed and now that dream felt all but dead.

Maybe this is a long-winded way of saying "I'm old! They don't play music on MTV anymore! GET OFF MY LAWN!" Maybe that's what's bumming me out.

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NYC: Night 1 Day 2

OMG, you guys. This week is crazy and it's only Tuesday evening.

Last night:

Went to Caroline's and saw up-and-comers along with Darrell Hammond (photo-op -- woo!)

Dinner with my friend Liz from Oberlin (yay connections!)

Today:

VIP Tour of 30 Rock which included seeing Will Forte at the end of a hall (I think), photos on the SNL set, and this photograph of what you see when you first enter the lobby from the stairs:



I cannot wait to go to David Letterman tomorrow. DELICIOUS!

Seminars at Lubin House featuring Mark Taffet, the creator of HBOPPV and the most brilliant marketing system in television. I'll elaborate on the whole week more when I get back to Syracuse, but I'll just say now that Oregon Trail may be the key to monetizing Twitter.

Tour of Magno (NOT Mango) Sound, an editing house that reignited my passion for editing and postproduction.

Tonight we have an Alumni Mixer (with a promise from Prof. Longstaff that we'll be getting drinks -- woo!).

Tomorrow: More seminars at Lubin House then David Letterman day. Win!

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Threes

Whenever a tragedy happens, usually a celebrity death, there is always someone who will chime in "it always comes in threes." It always bugs me, because it really is a matter of when you start counting. For example, someone on my Twitter list grouped the three of Ed McMahon, Farrah Fawcett, and Michael Jackson. One of these things is not like the other...or the other. Really, aside from the fact that they are eligible for Ghoul Pool points, there isn't all that much that connects them.

That is not to say I'm not superstitious...


Let's discuss some of my major events in life, as punctuated by major events.

After my first week of high school, we had a three-day weekend for labor day. Nothing much happened to me that weekend because I was glued to the TV watching the coverage of Princess Diana's crash scene.

My second full week of college began on Tuesday, September 11, 2001.

A couple weeks ago I was wondering what would punctuate my start of grad school. Michael Jackson was not on my radar. I have to wonder how this impact on the world of popular culture will structure the curriculum in the coming months.

All I can say at this point is...wow.

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Play List: Twitter

It was either Jon Stewart or Joel McHale who this week described Twitter as the Internet's Macarena. That's pretty fair, although I doubt there will be a wedding where everyone decides to start tweeting or a board meeting where everyone starts dancing -- though I'm waiting for someone to prove me wrong. It's an interesting medium that is still in its infancy, but I'm curious to see where it will be six months from now. That is, if it is still relevant.

The one feature that simultaneously intrigues and concerns me is the "Trending Topics" list on your twitter homepage. This is where you can find ten topics that are featured in a significant number of tweets. On the one hand, it is pretty cool that you get to see what's on the collective consciousness of the users of Twitters (I don't think they're called "Twits", so I'm resisting the urge to name them such). At the same time, I'm not too keen on having the the words of my tweets entered into a Top 100 countdown.

Anyway, I looked at the list of trending topics at around 9:15pm Sunday and found an interesting list. My challenge: come up with a soundtrack for the Tweet Countdown. The good news: Susan Boyle was not on the list at that moment, so I don't have to encounter that song again.


Swine Flu





#therescue

I had no idea what this topic was about. The use of a hashtag (#) allows other users to show up in searches based on whatever follows the hashtag. In this case, #therescue refers to an organization called Invisible Children that works on trying to stop the fighting in Uganda and DR Congo, particularly child soldiers. I had not heard of any of this before writing this paragraph.



Amazing Race

Originally I thought of "Roam" by the B-52's, but I couldn't find a postable video that wasn't muted by Warner Music Group. I think this is an appropriate Plan B.



Red Sox and Yankees



Mexico



Bea Arthur

Dammit, Warner Music Group. I wanted to post the theme to Maude ("Thank You for Being a Friend" seems a bit sappy to use now) but that is also muted. Rosie to the rescue.



CDC

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