Monday, February 1, 2010

Super Ga[y]me

You may have heard this story about CBS not showing a particular ad during the Super Bowl:

I am not a fan of the headache this ad is causing or going to cause.

This is one of those situations where no matter what side of the issue you stand, there are no winners. Gay rights advocates are crying about discrimination, which is fair if the politics behind such an ad are a factor in their decision to reject the ad. But let's flip this around: if CBS decided to run the ad what would gay rights advocates say?

I find the ad to be stupid, unrealistic and borderline offensive. Stupid because gay porn has more subtext than what is going on in this ad. Unrealistic because those two guys would never hook up in real life. Borderline offensive because of the reaction of the third person who I read as being the liaison for the audience. And that's not even including the issue of how gay people are often portrayed in the media as oversexed hedonists. Frankly, I'm glad that this ad will not be entering my headspace on Sunday.

But this is going to be politicized, like it or not. If eHarmony gets to advertise on national broadcast television, ManCrunch should be allowed to as well. But I don't think gimmicky kerfuffles are the way to go about achieving equality.

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